Behind this ironic word, there is a new way to use the search engine tools specially from the most famous one: Google.
Google is bringing a new kind of capitalism inspired by Riffkin based on flux and access to information. We can perceive that the search engines are not dealing with industry value or financial value but with flux and semantic network.
They are defining a new kind of topos ! We may ask ourself what is language when it is a financial value ? How are evolving the words and the constitutive linguistic item? How concept may evolve ?
No narration may be born from this process.

Valéry Grancher 2004.

Courtesy Mario Hergueta and Art Cart gallery



"Google alphabet !"

Facing this new context I initiated a few years ago the ironic project called 'search art':
http://www.nomemory.org/search

"Just copy google tag to find new meaning of 'self portrait' ...."

Today I'm thinking that by defining this new kind of language topos based on a new capitalism form, Google is also defining a new alphabet !
what is it ?

check it !!!


"Google numbers !"

I'm thinking that by defining this new kind of language topos based on a new capitalism form, Google is also defining a new counting !
After the alphabet what are the numbers regarding Google ?

check it !!!